A letter from Nina
I know what happens after you ship.
You build the app. You get it working. You finally hit publish.
And then comes the part nobody really prepares you for:
What the hell do I do first?
That’s the problem karrot exists to solve.
I kept hearing the same question from app builders: how do I actually market this?
I spent 17 years in marketing, conversion optimisation and growth before I started building apps myself. Then, as I began teaching more people to build and ship their own apps, the same problem kept coming up.
They could build the product. They didn’t know which marketing advice actually mattered for their app.
That’s why I built karrot.
It turns the kind of checklist I use when auditing apps into clear priorities: what to fix, why it matters, and what to do next.
And the advice out there is endless.
Most of it isn’t bad advice. The problem is that not all of it is right for your app, right now. That’s the bit karrot is built for.
karrot takes the growth thinking I’ve used for years and turns it into something practical for app builders.
You tell it about your app. karrot helps you work out what’s worth testing, how to run the experiment, and what happened afterwards.
- No marketing degree required.
- No 47-tab spreadsheet.
- No pretending every app needs the same growth hack.
Just:
What should I try next?
And then you test it. That’s it.
I built karrot for the person who has already done the hard part.
You made the app. Now you need people to actually use it.
And if you’re staring at your live app thinking:
“Okay… now what?”
You’re exactly who I built it for.
— Nina
Free to start. No credit card.